EKN Report: Competing in the Age of Amazon

Competing in the Age of Amazon

Profitable Category Diversification & Expansion Leveraging Customer Insight

Independently
conducted by:

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Key highlights from the survey

54% of retailers are grappling with data that is either incomplete or inconsistent

of retailers are grappling with data that is either incomplete or inconsistent

70% of retailers struggle to collaborate with CPG partners in a meaningful way

of retailers struggle to collaborate with CPG partners in a meaningful way

76% of retailers want assortment plans to drive supply chain execution

of retailers want assortment plans to drive supply chain execution

In collaboration with EIQ Research Solutions, the Customer-Centric Merchandising and Category Management survey canvassed the opinion of 52 retailers (grocery, DIY and consumer electronics, over 350m turnover) in the United States. The survey identifies current market trends and clearly points to a desire by retailers to utilize insight in order to place their customers at the heart of their decision making. Read one-page summary or register to download full survey results.

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Did you know that this survey was recently conducted in Europe and Brazil? 
By downloading the US results, this will automatically pre-register you for the global comparison report benchmarking category management processes in all 3 regions.

OF RETAILERS

implement location-based clustering as best practice

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Customer and Store Connected Clustering

Traditional methods of store clustering, such as being location-based, have diminished in value in relation to Category Management. Our next generation approach leverages customer preference, segmentation and demographics to group stores at the category level. By doing so, downstream assortment optimization increases in item relevancy and customer centricity.

OF RETAILERS

plan to use Cloud or SaaS based models for category management within the next 12-24 months

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Why are retailers moving to the cloud?

SaaS based models have some distinct ROI benefits over on-premise. Increasingly preferred due to their scalable architecture, easier on-boarding and anywhere, anytime user access. Employing cloud-based solutions enables organizations to consolidate data from multiple sources, creating a single collaborative category management environment that delivers access to a single version of the truth.

Discover an approach that puts customers at the heart of each category management decision

Download our free guide to achieve better execution with customer insights at the core

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